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Launch of Five New Locales

Adding five new locales to both the admin and driver portal

Strengthening ChargePoint’s position in the EU market by making its digital infrastructure accessible and localised for new regions, while maintaining usability and performance across all locales

  • Organisation: ChargePoint
  • Role: Localisation and Accessibility QA Manager
  • Year: 2020 – 2022

Vision

Expand our inclusive, multilingual platform experience that feels native, accessible, and consistent for every European user, regardless of language, culture, or ability.

ChargePoint admin dashboard on tablet and phone, showing station status and usage

Scope

  • Expansion of both Driver and Admin portals and the main website to five new European locales (NO, DK, SE, PL, and PT).
  • Integration of localisation workflows into the existing accessibility QA process.
  • Full-cycle validation for content accuracy, UX consistency, and WCAG 2.1 AA compliance.

Goals

  • Deliver five new fully localised and accessible portals.
  • Reduce post-launch localisation issues.
  • Standardise QA and localisation workflows.
  • Improve translation turnaround and coordination.
  • Ensure accessibility compliance across all new locales.

The Work

Crowdin translation dashboard for the ChargePoint driver portal, highlighting five new languages
ChargePoint driver app screens in Swedish, Portuguese, Danish, Norwegian, and Polish

Timeline

Planning & setup

Defined localisation strategy, QA checklist, and accessibility requirements (Q4 2020).

Implementation

Coordinated content, translation, and engineering tasks (Q1 2021).

Testing & validation

Executed localisation and accessibility QA across all five locales (Q2 2021 – Q4 2021).

Launch & monitoring

Verified production builds, managed bug tracking, and post-launch review (Q1 2022).

The Team

  • Product Manager

    Oversee and guide the project from start to finish.

  • Developers

    React-based architecture for the US and EU driver portals, with WCAG 2.1 AA in mind.

  • QA

    Accessibility and localization compliance.

  • External translators

    Localise content for the five new locales with cultural relevance and linguistic precision.

  • Localisation Manager

    Oversee localisation, coordinate with translators, and keep consistency across locales.

My Contributions

  • Coordinated localisation QA.
  • Provided test plans for localisation testing.
  • Managed vendor and engineering alignment.
  • Proofread translations.
  • Verified accessibility compliance across all new locales.

Outcomes & Improvements

  • Translation turnaround improved by 20%.
  • Increased reach across the EU with full accessibility compliance.
  • Increased users from new locales by 15%.